Vehicle manufacturer BMW introduces new subscription service in Nashville, Tennessee that gives customers access to different BMW model cars for monthly fee

Briefing

Vehicle manufacturer BMW introduces new subscription service in Nashville, Tennessee that gives customers access to different BMW model cars for monthly fee

April 11, 2018

Briefing
  • Car Subscription Service – BMW launching and testing new subscription service, called Access, that lets users rent BMW model cars for monthly fee in Nashville, Tennessee
  • “Legend” Tier – Costs $2,000 per month, giving customers access to models like X5 SUV, 4 Series, and 5 Series sedans, including all plug-in hybrid versions
  • “M” Tier – Costs $3,700 per month with allowed car models consisting of more powerful M4, M5, or M6 convertibles, as well as X5M and X6M SUVs
  • Service Delivery – BMW concierge drives requested vehicle to location at desired time, with vehicle fully fueled and pre-set to user’s preferences
  • Other Subscription Services – Joins other car companies Audi, Cadillac, and Porsche with similar subscription service models
  • Next Steps – BMW could offer more vehicles in future, with potential for nationwide rollout of subscription service

Market Disruption
Access Over Ownership

Business Model and Practices

Business Model
and Practices
New Revenue Models

Sector
Transportation and Logistics

Organization
Bayerische Motoren Werke (BMW) AG

Source

Original Publication Date
April 4, 2018

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