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Briefing
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- First Electric Car – Turkish president Recep Tayyip Erdoğan announced country’s first domestic electric vehicle project under brand TOGG (Turkey’s Automobile Joint Venture Group), unveiling prototype of cars on December 24, 2019
- Industry Consortium – TOGG is headed by consortium of five companies, including conglomerates Anadolu Group, Kok Group, and Zorlu Holding, commercial vehicle manufacturer BMC, and mobile network operator Turkcell
- $3.7 Billion Investment – $3.7 billion in investment will enable production of five models and output of 175,000 vehicles per year
- Commercialization – First commercial vehicle said to be ready by 2022, with electric sedan comparable to Tesla Model S also underway
- Performance – Car will have range of 310 miles with higher capacity battery pack, similar to Tesla Model X, and 186 miles with lower performance battery
- Future Plans – Erdoğan also plans to setup electric vehicle charging infrastructure, add Level 3 and beyond autonomous driving capabilities, and holographic and augmented reality in-car experience
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Transportation and Logistics
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Function
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Marketing and Business Development, Research and Development
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Organization
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Anadolu Group, BMC, Kok Group, Turkcell, Zorlu Holding
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Source
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Original Publication Date
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December 27, 2019
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