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Briefing
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- Connects Online Data – Traaqr announced new service at TechCrunch Disrupt in San Francisco that enables call center agents to retrieve customers’ online information and behavior, such as browsing history, when they receive calls from customers
- Example – Salesperson can learn customer reached website by searching for “kitchen remodeling” on Google, enabling them to answer questions
- Accomplishments – Has connected over 90,000 calls, helping agents to know who customers are and what they want
- Benefits – Can make checking websites and asking for information simpler and more useful, letting businesses collect similar data Amazon gets from online customers, allowing them to save on online ads and increase revenue
- Survey Results – According to survey, 92% of offline transactions start with some online interaction
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Information Technology
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Organization
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Traaqr
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Source
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Original Publication Date
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October 5, 2017
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