Tesla stopping SolarCity's door-to-door sales, shifting more focus to online and retail sales channels

Briefing

May 8, 2017

Briefing	Switching Sales Channels – Tesla announced end of SolarCity's door-to-door solar panel sales, expecting to overcome losses to be incurred by focusing on online and retail sales Reassigning Affected Employees – Intends to reassign vast majority of affected employees to other positions supporting expanded retail efforts Potential Result – Cut customer acquisition costs by decreasing advertising spending and increasingly sell solar products through vehicle retail stores
Accelerator	Clean Energy Generation, Distribution and Management
Business Model and Practices Business Model and Practices	Evolved Distribution Channels
Organization	SolarCity Corp., Tesla Motors Inc.
Source	Geuss, M., "Tesla pulls the plug on SolarCity door-to-door sales", Ars Technica, http://arstechnica.com/; Hull, D. and Chediak, M., "Tesla is halting door-to-door sales for solarcity amid slowdown", Bloomberg, https://www.bloomberg.com/; AcceleratingBiz analysis
Original Publication Date	April 29, 2017

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Tesla stopping SolarCity’s door-to-door sales, shifting more focus to online and retail sales channels

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