Tesla stopping SolarCity’s door-to-door sales, shifting more focus to online and retail sales channels

Briefing

Tesla stopping SolarCity's door-to-door sales, shifting more focus to online and retail sales channels

May 8, 2017

Briefing

  • Switching Sales Channels – Tesla announced end of SolarCity's door-to-door solar panel sales, expecting to overcome losses to be incurred by focusing on online and retail sales
  • Reassigning Affected Employees – Intends to reassign vast majority of affected employees to other positions supporting expanded retail efforts
  • Potential Result – Cut customer acquisition costs by decreasing advertising spending and increasingly sell solar products through vehicle retail stores

Accelerator

Business Model and Practices

Business Model
and Practices

Organization

SolarCity Corp., Tesla Motors Inc.

Source

Original Publication Date

April 29, 2017

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