Ridesharing service Grab launched food delivery business GrabFood in Singapore, expanding to six core markets in Southeast Asia in 2018 Q2

Briefing

Ridesharing service Grab launched food delivery business GrabFood in Singapore, expanding to six core markets in Southeast Asia in 2018 Q2

May 29, 2018

Briefing
  • GrabFood Launch – Ridesharing company Grab, which acquired Uber’s Southeast Asia business in March 2018, announced beta launch of food delivery service GrabFood in Singapore
  • Benefits – Allows users to order up to five days in advance, pay for purchases without requiring minimum spend on orders, and redeem five GrabRewards points for every Singapore dollar spent
  • Availability – Already available in beta in Thailand, and expanding to six core markets, including Indonesia, Thailand, Vietnam, Malaysia, Singapore, and Philippines by 2018 Q2
  • UberEats Integration – Moved UberEats’ merchants and customer base to GrabFood before shutting down UberEats
  • Mobile App – GrabFood is available as standalone app in Singapore, while in other markets with on-demand motorbikes, service is part of core Grab app
  • Competitors – Include Deliveroo, FoodPanda, Go-Jek’s, GoFood, and others

Accelerator
Collaborative and Sharing Economy

Market Disruption
Next-Generation Logistics

Business Model and Practices

Business Model
and Practices
Evolved Distribution Channels, New Revenue Models

Sector
Transportation and Logistics, Wholesale and Retail Trade

Organization
GrabTaxi Holdings Pte Ltd

Source

Original Publication Date
May 28, 2018

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