Ride hailing company Uber introduced new $15 monthly subscription service Ride Pass, which can save users 15% in travel expenses

Briefing

November 16, 2018

Briefing	Ride Pass – Ride hailing firm Uber announced Ride Pass, new subscription service that gives riders access to discounted fixed rates for unlimited UberX and UberPool rides that are not subject to weather, traffic or surge pricing Pricing – Initially available in Austin, Orlando, Denver and Miami at $14.99 per month and in Los Angeles at $24.99 per month Savings Updates – Subscribers will also receive updates on savings for each ride in real-time, with average savings estimated at 15% Los Angeles Deal – Includes e-bikes and scooters at no additional cost
Accelerator	Collaborative and Sharing Economy
Market Disruption	Access Over Ownership
Business Model and Practices Business Model and Practices	New Revenue Models
Sector	Information Technology, Transportation and Logistics
Organization	Uber Technologies Inc.
Source	Bilen, D., "Introducing Ride Pass: A new way to plan your day (and budget) with Uber", Uber, https://www.uber.com; Hawkins, A., "Uber introduces an Amazon Prime-style monthly subscription service", The Verge, http://www.theverge.com/; Khan, I., "Uber’s $15 monthly subscription plan offers discounted rates", Engadget, https://www.engadget.com/; AcceleratingBiz analysis
Original Publication Date	October 30, 2018

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