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Briefing
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- Novel 3D printing method – Introduced novel system of producing shoes with 3D printed outsoles that does not require creating separate molds, an outdated, expensive and time-consuming process
- Improved performance – 3D printed shoes, called Liquid Speed, perform better and respond more flexibly to movement than traditional footwear
- Liquid Factory – Plans to open Liquid Factory in Rhode Island early next year to experiment on new manufacturing techniques
- Reshoring manufacturing – Joins other footwear brands Nike and Adidas in bringing production back to the U.S.
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Accelerator
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Sector
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Consumer Non-Durables
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Organization
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Adidas AG, Nike Inc., Reebok International Ltd.
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Source
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Original Publication Date
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October 24, 2016
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