Real estate company Keller Williams tapping Fitbit to provide employees with wearable devices, augmenting employee wellness program

Briefing

Real estate company Keller Williams tapping Fitbit to provide employees with wearable devices, augmenting employee wellness program

December 23, 2017

Briefing

  • Fitbit Integration – Real estate company Keller Williams partnering with Fitbit to provide 157,000 employees wearables devices, as well as organize national and local fitness challenges
  • National Wellness Program – Launched franchise-wide in 2013 with goal of supporting employees to have healthy work-life balance
  • Engaging and Motivating Employees – Will use Fitbit’s program management dashboard, messaging capability, and continuous health and wellness monitoring system to help employees stay engaged and motivated in achieving physical wellness goals
  • Extension to Customers – Wearable device also available to agents at discounted price, which they can give to clients as token of appreciation for closed deals

Accelerator

Market Disruption

Business Model and Practices

Business Model
and Practices

Sector

Real Estate and Construction

Organization

Fitbit Inc., Keller Williams

Source

Original Publication Date

December 17, 2017

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