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Briefing
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- Fitbit Integration – Real estate company Keller Williams partnering with Fitbit to provide 157,000 employees wearables devices, as well as organize national and local fitness challenges
- National Wellness Program – Launched franchise-wide in 2013 with goal of supporting employees to have healthy work-life balance
- Engaging and Motivating Employees – Will use Fitbit’s program management dashboard, messaging capability, and continuous health and wellness monitoring system to help employees stay engaged and motivated in achieving physical wellness goals
- Extension to Customers – Wearable device also available to agents at discounted price, which they can give to clients as token of appreciation for closed deals
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Real Estate and Construction
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Organization
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Fitbit Inc., Keller Williams
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Source
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Original Publication Date
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December 17, 2017
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