Online shopping site Zalora launched new pop-up store in Singapore to provide customers digital in-store experiences

Briefing

October 31, 2014

Briefing	Zalora Pop-Up Store – Southeast Asia’s first digital interactive pop-up store launched in Orchard, Singapore to provide customers new platform of digital in-store experience Click And Mortar Approach – Aside from having Samsung Galaxy Tabs handily available to browse lookbooks and use mobile app, new store allows customers to try on items before buying them online Enhanced Shopping Experience – Aims to provide exclusive collections weekly as well as exciting activities to boost customer shopping experiences
Accelerator	Online Commerce
Market Disruption	Customized, On-Demand Offerings
Sector	Wholesale and Retail Trade
Organization	Zalora
Source	Hong, N., "Online shopping site Zalora's pop-up store brings click-and-mortar to life!", Vulcan Post, https://vulcanpost.com/; AcceleratingBiz analysis
Original Publication Date	October 30, 2014

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