Nordstrom announced launch of Nordstrom Local, stock-free concept store letting shoppers try on items and get personal advice from stylists

Briefing

September 12, 2017

Briefing	Nordstrom Local – Nordstrom’s new concept store in West Hollywood, California, which opened on October 3, 2017, that offers free customer consultations with personal stylists Consumer Shopping Experience – After setting appointment, customers can enter store and find personal stylists to chat and get fashion advice, try on merchandise, have on-site tailoring and alteration, and order items online for same-day pick-up or delivery, while enjoying refreshments or manicure services Physical-Online Integration – Aims to figure out how to use brick and mortar locations in acquiring new customers and keeping existing ones as retailers struggle with declining sales due to increasing demand for online shopping and time-saving options
Accelerator	Online Commerce
Market Disruption	Customized, On-Demand Offerings
Sector	Wholesale and Retail Trade
Organization	Nordstrom Inc.
Source	Kennedy, M., "Nordstrom's new concept: a store that doesn't stock clothes", NPR, http://www.npr.org/; Bain, M., "Nordstrom’s clothes-free store makes more sense than you think", Quartz, http://qz.com/; Wahba, P., "Nordstrom is opening a store that will serve beer but won't stock clothes", Fortune, http://fortune.com/; AcceleratingBiz analysis
Original Publication Date	September 11, 2017

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