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Briefing
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- VR for Product Development – Ford engineers and designers test thousands of product design details in virtual reality environment before turning them into physical prototypes and actual products at Ford Immersive Vehicle Environment Lab (FIVE) lab in Dearborn, Michigan
- Collaborative Environment – Enables collaboration between designers and engineers from around world to meet in real-time to improve products and customer experience
- Current Technology – Leveraging Oculus development kits, HTC Vive headsets, and in-house VR room with 15ft x 9ft 4K screen
- Software Program – Powered by Autodesk computer-aided design (CAD) system
- Design Accomplishments – Ford examined more than 135,000 product details on 193 virtual vehicle prototypes in 2014
- Expansion – Similar facility built in Melbourne, Australia with plans to develop more in Germany, China, India, and Brazil
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Accelerator
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Business Model and Practices
Business Model
and Practices
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Sector
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Industrial Manufacturing, Information Technology, Transportation and Logistics
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Organization
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Ford Motor Co.
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Source
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Graham, P., "Ford merging VR with reality in its FiVE lab",
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King, L., "Ford, where virtual reality is already manufacturing reality",
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Gaudiosi, J., "How Ford goes further with virtual reality",
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AcceleratingBiz analysis
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Original Publication Date
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October 6, 2015
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