Lean Build-Measure-Learn Approach
Business Model and Practices > Value Propositions and Offerings
Adopting a lean approach creates compelling, differentiated offerings by incorporating learnings from continuous experimentation and feedback
Adopting a lean approach creates compelling, differentiated offerings by incorporating learnings from continuous experimentation and feedback
Innovative Practices
- Seek opportunities to leverage technology innovation to improve existing and create new products and services
- Develop minimal viable products (MVPs) in shortest time possible
- Gain insights by measuring how customers adopt and use products
- Refine products quickly based on learnings
- Don't be afraid to take calculated risks, as fear of failure hinders innovation
- Acknowledge and learn from mistakes
Books and Other Recommended Sources
- Hooked: How to Build Habit-Forming Products, by Nir Eyal (2014)
- How Google Works, by Eric Schmidt, Jonathan Rosenberg (2014)
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric Ries (2011)
- Originals: How Non-Conformists Move the World, by Adam Grant (2016)
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, by Jake Knapp, et. al. (2016)
- Zero to One: Notes on Startups, or How to Build the Future, by Peter Thiel, Blake Masters (2014)
How might the lean build-measure-learn approach accelerate your product development, customer satisfaction and revenue growth results?
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