Lean Build-Measure-Learn Approach

Business Model and Practices > Value Propositions and Offerings

Adopting a lean approach creates compelling, differentiated offerings by incorporating learnings from continuous experimentation and feedback

Innovative Practices

  • Seek opportunities to leverage technology innovation to improve existing and create new products and services
  • Develop minimal viable products (MVPs) in shortest time possible
  • Gain insights by measuring how customers adopt and use products
  • Refine products quickly based on learnings
  • Don't be afraid to take calculated risks, as fear of failure hinders innovation
  • Acknowledge and learn from mistakes

Books and Other Recommended Sources

How might the lean build-measure-learn approach accelerate your product development, customer satisfaction and revenue growth results?