Proof Point
Gain insights by measuring how customers adopt and use products
Six Ways to Gather Customer Feedback
Proof Point Findings
- Customer Surveys – Seek ongoing customer feedback by combining high-tech (in-app, automated) and high-touch (in-depth, personal) survey techniques, gaining insights on metrics such as Net Promoter Score, Customer Satisfaction and Customer Effort
- A/B Split Tests – Measure viability of new or enhanced products before release by conducting controlled experimentations
- Third-Party Customer Analytics – Access customer panels and large volumes of readily-available customer data through third-party firms to gather insights on how to customize offerings, attract customer attention, and build loyalty
- Web and App Analytics – Understand customer behavior as they visit your website, purchase your offerings, or use your web-based products or services, to determine which features work and which can be improved, as well as gain insights on customer retention and churn
- Social Media Analytics – Leverage social media platforms to build online community, attract user engagement, and listen to what customers are saying about you and your brand
- Dedicated Helpdesk – Maintain responsive helpdesk on your website to gather customer feedback and attend to issues in near real-time, and use identified pain points to improve features and overall experience
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Business Model and Practices Business Model |
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Sector |
Cross-sector
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Source |
AcceleratingBiz analysis
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Date Last Updated |
April 3, 2017
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