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Briefing
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- Autonomous Delivery – Domino’s and Ford testing autonomous pizza deliveries using Ford’s Fusion self-driving vehicles in Ann Arbor, Michigan
- Human Operated – Car will be driven by Ford safety engineer, with researchers on board getting data on customer experience
- Digital Interface – Customers given unique code to unlock special compartment where pizza is heated and contained
- Other Plans – Company is also testing delivery robots in Australia and Germany
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Accelerator
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Business Model and Practices
Business Model
and Practices
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Sector
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Food and Beverage
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Organization
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Domino's Pizza Inc., Ford Motor Co.
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Source
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Arbor, A., "Domino's® and Ford begin consumer research of pizza delivery using self-driving vehicles",
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Toor, A. and Warren, A., "Domino’s and Ford will test self-driving pizza delivery cars",
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Meyer, D., "Domino's self-driving delivery quest rolls on with Ford test",
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AcceleratingBiz analysis
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Original Publication Date
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August 29, 2017
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