Digital ad spend reaches record $32.7 billion in first half of 2016 driven by mobile and social advertising

Briefing

Digital ad spend reaches record $32.7 billion in first half of 2016 driven by mobile and social advertising

November 14, 2016

Briefing

  • Digital ad spend – Grew by 19% in first half of 2016 to $32.7 billion from $27.5 billion recorded last year
  • Growth drivers – Include increase in mobile ad spend which rose by 89% making up 47% of overall digital ad spend and social advertising
  • Emergence of video – Proportion of video ads on mobile increased 48% year-on-year, while video remains only desktop format posting significant growth

Accelerator

Sector

Information Technology, Media and Entertainment

Organization

Interactive Advertising Bureau, PricewaterhouseCoopers LLC LLC

Source

Original Publication Date

November 3, 2016

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