Uber enhances customer experience through major app redesign adding new features and app integration

Briefing

Uber enhances customer experience through major app redesign adding new features and app integration

November 14, 2016

Briefing

  • Significant app redesign – Introduced major redesign packed with new features, app integrations, performance improvements and simpler navigation to enhance customer experience
  • Calendar and contacts integration – Lets app connect to calendar and contacts to anticipate transport needs based on contact's location and place of appointments
  • Deep-learning functionality – Studies traveling histories, listing frequently requested places as “shortcuts”
  • Food delivery service – Launched new service UberEats allowing customers to order food through the app
  • Faster loading times – Loads faster than previous version and can now be accessed with slow network speeds
  • Other features – Allows users to view more information about their destination and in-vehicle music through partnerships with Foursquare, Pandora, Snapchat and Yelp

Accelerator

Sector

Information Technology, Transportation and Logistics

Organization

Foursquare Labs Inc., Pandora Media Inc., Snapchat Inc., Uber Technologies Inc.

Source

Original Publication Date

November 2, 2016

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