Digital ad spend reaches record $32.7 billion in first half of 2016 driven by mobile and social advertising

Briefing

Digital ad spend reaches record $32.7 billion in first half of 2016 driven by mobile and social advertising

November 14, 2016

Briefing
  • Digital ad spend – Grew by 19% in first half of 2016 to $32.7 billion from $27.5 billion recorded last year
  • Growth drivers – Include increase in mobile ad spend which rose by 89% making up 47% of overall digital ad spend and social advertising
  • Emergence of video – Proportion of video ads on mobile increased 48% year-on-year, while video remains only desktop format posting significant growth

Accelerator
Cloud-Based Services, Content Creation, Sharing and Consumption, Mobile and Wearable Devices

Sector
Information Technology, Media and Entertainment

Organization
Interactive Advertising Bureau, PricewaterhouseCoopers LLC LLC

Source

Original Publication Date
November 3, 2016

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