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Briefing
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- Augmented reality glasses – According to reports, Apple considers developing another wearable device with company reported to be talking to display suppliers for augmented reality glasses
- Possible features – Could include wireless connection to iPhone, camera-like capabilities, and augmented reality
- Related acquisitions – Include PrimeSense which makes motion sensing technology for Microsoft’s Kinect acquired in 2013 and software startups Metaio and Flyby Media bought in 2015-16
- Market and technology barriers – Google’s AR glasses backfired with consumers for privacy concerns and components such as chips and batteries may not be small and powerful enough within the next two years to make slim and light glasses
- Increasing pressure – May be pressured to deliver new product amid slowdown in iPhone sales which make up two-thirds of company’s revenues
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Accelerator
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Sector
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Information Technology
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Organization
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Apple Inc.
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Source
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Original Publication Date
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November 14, 2016
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