Amazon released camera-equipped Echo Look, with built-in smart speaker functionality and fashion assistance

Briefing

Amazon released camera-equipped Echo Look, with built-in smart speaker functionality and fashion assistance

May 3, 2017

Briefing

  • Amazon Echo Look – Amazon released new Echo Look with built-in camera, designed to be styling assistant, in U.S., available only by invite for $199
  • Background Blurred Photos – Takes full-length photos using voice-operated commands, with depth-sensing camera and LED lighting blurring background for more polished look
  • 360-Degree Camera – Can capture or live stream videos so user can see 360-degree view of outfit from all angles
  • Style Check – Combines machine learning and advice from fashion specialists to help user select between two outfits, based on current trends, fit, color, and styling
  • Smart Speaker – Equipped with standard Amazon Echo functionalities, such as listening to music, controlling devices, reading news, tracking weather, and obtaining traffic information
  • Fashion Discovery – Helps users discover new brands and styles inspired by their look book or collection of photos

Accelerator

Sector

Information Technology, Wholesale and Retail Trade

Organization

Amazon.com Inc.

Source

Original Publication Date

April 26, 2017

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