Amazon Prime continues to test Prime Air drone delivery in different countries, following first successful trial in U.K last December 2016

Briefing

December 15, 2016

Briefing	Amazon Prime Air – Amazon’s delivery system designed for customers to safely receive orders in 30 minutes or less, using fully autonomous drone capable of carrying packages up to five pounds, guided by GPS Pilot Testing – First trial successfully delivered items to two beta users in Cambridgeshire, England last December 2016 Prime Air Development Centers – Located in U.S, U.K., Austria, France, and Israel, where company continues to test its fleet, while continuing to work with regulators in other countries to launch similar trials Expected Results – Amazon Prime Air aims to gather important data, further increasing overall safety and efficiency of rapid shipping and logistics
Accelerator	Drones, Online Commerce
Market Disruption	Next-Generation Logistics
Business Model and Practices Business Model and Practices	Evolved Distribution Channels
Sector	Wholesale and Retail Trade
Organization	Amazon.com Inc.
Source	"Amazon Prime Air," Amazon, https://www.amazon.com/; "Amazon starts Prime Air drone delivery trial in the UK," TechCrunch, https://techcrunch.com/; AcceleratingBiz analysis
Original Publication Date	December 14, 2016

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