|
Briefing
|
- Mass Production – Adidas to start large scale production at Speedfactory in Ansbach, Germany in mid-2017, planning to create 500,000 shoes per year
- Benefits – Expected to bring production closer to consumers, reducing order turnaround times, allowing for greater customization, and shortening supply chains
- Background – Opened Speedfactory in December 2015, which introduced 3D printing and robotics to shoe manufacturing, to cater to local demand faster, producing first 500 shoes in 2016
|
|
Accelerator
|
|
|
Market Disruption
|
|
|
Business Model and Practices
Business Model
and Practices
|
|
|
Sector
|
Consumer Non-Durables
|
|
Organization
|
Adidas AG
|
|
Source
|
-
Bain, M., "Adidas wants to make sneakers with more robots and fewer Chinese factories",
-
Clarke, C., "Adidas reveals plans for 3D printing ‘Speedfactory’",
-
"Adidas’s high-tech factory brings production back to Germany,"
-
"Adidas' first Speedfactory lands in Germany,"
-
Jack, L., "The Adidas “Speed Factory” aims to bring local customization to manufacturing",
-
AcceleratingBiz analysis
|
|
Original Publication Date
|
January 17, 2017
|
