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Briefing
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- Virtual 3D Imaging – Virtual shopping startup Metail uses computer vision to generate images of clothes and customers in 3D to determine fit, plans to commercialize offering in U.K. in 2017
- How It Works – Translates basic body measurements given by customers into life-like 3D model, delivering visualization in under 10 seconds, adjusting garments based on customer's body shape
- Less Photographers – Substitutes for photographer's work and lowers cost of digitizing clothing to $10 per garment compared to standard $300 to $400 per garment with existing photography methods, aiming to decrease it further to $3 per garment
- Less Models – Added new revenue stream called Composed Photography, which digitizes retailers' clothings at less labor costs by using only one model to display clothing collection
- Possible Product Extensions – Include giving customers recommendations for outfits based on weather, helping people find clothes from magazines, and informing retailers of purchasing decisions
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Wholesale and Retail Trade
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Organization
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MeTail
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Source
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Original Publication Date
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February 9, 2017
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