Proof Point
Researching products before purchase top use-case of voice-activated virtual assistants in 2018, according to U.S. consumers surveyed by Narvar
U.S. Consumers Use of Voice-Activated Virtual Assistants in Shopping
2018 (percentage)
| Note: | Data from Narvar’s study of 1,543 U.S. shoppers last April 2018 |
Proof Point Findings
- Voice-Activated Virtual Assistants – Artificial intelligence application that uses voice recognition, natural language processing, and speech synthesis to converse with users and assist in completing tasks through Internet
- Shopping Research – Majority of respondents surveyed by Narvar used AI voice assistants to research products in 2018
- Listing and Tracking – Around one-third of participants used voice assistants to add in their shopping list (36%) and track package (30%)
- Virtual Purchases – Only one in five U.S. consumers were comfortable enough to make purchases through voice-activated virtual assistants
- Enabling Better Customer Experience – Study stresses that retailers can leverage chatbot technology to provide better human customer care, which includes product feedbacks, operation hours, order status and stock information
- Key Growth Drivers – Include increasing adoption of voice-activated virtual assistants, improving network connectivity, growing consumer demand for more convenient and real-time customer service, and rapidly changing shopping behavior
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Accelerator |
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Sector |
Wholesale and Retail Trade
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Source |
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Date Last Updated |
March 5, 2019
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