Apple opens hundreds of engineering jobs to boost Siri’s intelligence, after reviews show virtual assistant lagging against competitors

Briefing

April 9, 2018

Briefing	Hiring Boost for Siri – Apple reportedly hiring hundreds of engineers to boost intelligence of virtual assistant Siri, according to data analyzed by Thinknum 161 Siri-Related Openings – 161 job listings with keyword “Siri” currently available as of end of March 2018, an increase of 24% from February 2018 Laggard Siri – Apple could be looking to improve Siri after HomePod smart speaker reviews show Siri lagging in processing spoken commands, compared to Amazon’s Alexa, Google Assistant, and Microsoft’s Cortana
Accelerator	Artificial Intelligence
Business Model and Practices Business Model and Practices	Smart, Creative People
Sector	Consumer Durables, Information Technology
Organization	Apple Inc.
Source	Fruhlinger, J., "Apple is hiring hundreds of engineers to make Siri smarter", Thinknum, https://media.thinknum.com/; Betters, E., "Apple is trying to hire hundreds of AI engineers to make Siri smarter", Pocket-lint, https://www.pocket-lint.com/; Horwitz, J., "Apple is aggressively hiring Siri engineers after widespread criticisms", VentureBeat, https://venturebeat.com/; AcceleratingBiz analysis
Original Publication Date	March 30, 2018

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