Mobile transportation platform Didi venturing into financial services with launch of financial and insurance product suite in-app, available nationwide in China

Briefing

Mobile transportation platform Didi venturing into financial services with launch of financial and insurance product suite in-app, available nationwide in China

January 18, 2019

Briefing
  • New Financial Product Suite – China’s Didi Chuxing launched suite of personal financial and protection products in its mobile transportation app, offering health and car insurance, credit and lending services, wealth management, and auto-financing
  • Nationwide Roll-out – Expanded availability to Chinese citizens nationwide, following successful trial in ten cities, including Chongqing, Zhengzhou and Foshan
  • Increased Accessibility – Company claimed that new product suite can lower barrier of entry to financial products for new breed of employees working in gig economy and other flexible working environments
  • Accessibility Option – Can also be accessed using separate mobile app, called Didi Finance

Market Disruption
Cross-Industry Convergence, Unbundling Banking

Business Model and Practices

Business Model
and Practices
New Customer Segments

Sector
Financial Services, Transportation and Logistics

Function
Cross-Function

Organization
DiDi Chuxing

Source

Original Publication Date
January 2, 2019

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