Proof Point


Deloitte reports continued increase in smartphone adoption among U.S. adults between 2015 and 2017, driven by significant growth among older age groups

U.S. Smartphone Penetration by Age Group
2015 – 2017 (percentage)

Note: Data from U.S. Edition of Deloitte’s Global Mobile Consumer Survey of 2,000 adults
Proof Point Findings:
  • U.S. Smartphone Adoption – Deloitte reports smartphone adoption of U.S. adults, increased 5.4% annually between 2015 and 2017, reaching 82%
  • Younger Smartphone Adoption – Younger generation continues to have highest penetration across age groups, with more than 90% of adults aged 18 to 44 are smartphone users
  • Growing Older Adoption – Adults aged 45 and older showed strongest annual growth of smartphone penetration at 7.9% from 2015 to 2017
  • Key Growth Drivers – Include decreasing costs of smartphone devices, increasing mobile device adoption among older population, and proliferation of mobile applications
Sector: Cross-sector

Date Last Updated: June 6, 2018

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