Proof Point

    0

Deloitte reports continued increase in smartphone adoption among U.S. adults between 2015 and 2017, driven by significant growth among older age groups

U.S. Smartphone Penetration by Age Group
2015 – 2017 (percentage)

Note: Data from U.S. Edition of Deloitte’s Global Mobile Consumer Survey of 2,000 adults
Proof Point Findings:
  • U.S. Smartphone Adoption – Deloitte reports smartphone adoption of U.S. adults, increased 5.4% annually between 2015 and 2017, reaching 82%
  • Younger Smartphone Adoption – Younger generation continues to have highest penetration across age groups, with more than 90% of adults aged 18 to 44 are smartphone users
  • Growing Older Adoption – Adults aged 45 and older showed strongest annual growth of smartphone penetration at 7.9% from 2015 to 2017
  • Key Growth Drivers – Include decreasing costs of smartphone devices, increasing mobile device adoption among older population, and proliferation of mobile applications
Sector: Cross-sector
Source: 

Date Last Updated: June 6, 2018

What are your thoughts?

AcceleratingBiz® is a trademark of MangoStrategy, LLC

CONTACT

   +1 617-588-3400
Become part of the community!

Receive the latest AcceleratingBiz updates and access member-only content




© 2013-2020 MangoStrategy, LLC   |   Read our Cookie Policy, Privacy Policy and Terms of Service