U.S. Wearables Penetration Rate by Age

U.S. Wearables Penetration Rate by Age

Proof Point

30% of young adults aged 18-34 projected to be wearables users in 2017, higher than 17.6% for overall population

U.S. Wearables Penetration Rate by Age

2017 (percentage)

Proof Point Findings

  • Wearable Device Users – Individuals who wear devices that connect to networks through embedded cellular connectivity, WiFi or Bluetooth at least once per month
  • Overall Penetration – 17.6% of U.S. population projected to use wearables at least once per month in 2017, according to eMarketer
  • Younger Generations vs. Older Cohorts – Adoption rate tends to decrease as population gets older, with young adults, aged 18-34, expected use at 30%, significantly higher than older generations
  • Key Drivers – Include increasing functionality (e.g. augmented reality, location-based services, and health and fitness applications), rapid advancements in processor miniaturization, technology innovation in sensors, decreasing cost, and improving network connectivity



Consumer Durables, Information Technology


Date Last Updated

August 14, 2017

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