Proof Point
U.S. paid online streaming subscriptions grew 30% annually between 2005 and 2016 from 1.3 million to 22.6 million, while album sales continued to decline from 719 million to 185 million
U.S. CD and Digital Album Sales vs. Paid Online Streaming Subscriptions
2005 – 2016 (millions)
Proof Point Findings
- U.S. Album Sales – Total albums sold in CD and digital formats annually
- U.S. Paid Online Streaming Subscriptions – Annual average paid subscriptions across online music streaming platforms (e.g. Spotify, Apple Music)
- Declining Album Sales – Declined 12% annually between 2005 and 2016, from 719 million albums sold to 185.4 million in 2016
- Significantly Increasing Paid Subscriptions – Grew 30% annually, from 1.3 million in 2005 to almost 23 million in 2016
- Key Growth Drivers – Include on-demand accessibility across multiple devices, expanding music libraries, cost efficiency, growing consumer preference for accessing content over ownership, and ability to integrate with social media platforms
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Accelerator |
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Market Disruption |
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Sector |
Media and Entertainment
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Source |
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Date Last Updated |
April 17, 2017
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