Proof Point
Seven in ten U.S. and U.K. Internet users in GlobalWebIndex survey are more aware of how companies collect consumer data and concerned about privacy in 2018 compared to 2017
U.K. and U.S. Internet Users’ Agreement on Data Privacy Statements
2018 (percentage)
| Note: | Data from GlobalWebIndex Rethinking Trust in a New Era of Privacy study of 1,329 (U.S.) and 1,305 (U.K.) Internet users aged 16-64 last September 2018 |
Proof Point Findings
- Privacy Awareness – At least 70% of respondents in 2018 GlobalWebIndex survey are more aware how companies collect and use their data, and concerned about their privacy, compared to 2017
- Importance of Sharing Personal Information – More than six in ten believe that personal data sharing is necessary in modern digital landscape and beneficial to consumers and their shopping choices
- Online Data Control – Half of respondents feel they do not have control of their personal data online
- Key Growth Drivers – Include increasing volume and value of consumer data, growing number of data privacy breaches and related incidences, and intensifying competition to provide personalized service and experience
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Accelerator |
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Market Disruption |
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Sector |
Cross-sector
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Source |
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Date Last Updated |
November 8, 2018
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