Proof Point
Free 2-day shipping top reason for subscribing to Amazon Prime, according to over 70% of respondents surveyed by RBC Capital between 2014 and 2016
Top Reasons for Subscribing to Amazon Prime
2014 – 2016 (percentage of respondents)
| Note: | Data based on survey by RBC Capital Markets |
Proof Point Findings
- Amazon Prime – Amazon service providing fast free shipping as well as exclusive access to video content, ad-free music, unlimited photo storage, and Kindle books
- Demand for Faster Delivery – RBC Capital study found three in four customers identified free two-day shipping top reason for subscribing to Amazon Prime, with trend consistent from 2014 to 2016
- Less Content Focus – Exclusive and unlimited access to content, such as video and ebooks, chosen by only one in ten customers
- Key Growth Drivers – Include better internet connectivity, increasing consumer need for on-demand transactions and fast delivery, and shift from shopping in physical stores to online commerce
|
Market Disruption |
|
|
Sector |
Transportation and Logistics, Wholesale and Retail Trade
|
|
Source |
|
|
Date Last Updated |
August 8, 2017
|
