Proof Point
Convenience, ease-of-use, and faster service top reasons U.S. bank account holders use fintech over bank services
Top Reasons for Choosing Fintech Services Over Own Banks
2016 (percentage)
| Note: | Response from account holders who has used and prefer using payment services from fintech companies. Data from survey conducted by Harris Poll for Salesforce of 1,809 adults, aged 18 or older, who have checking and/or savings account in U.S. |
Proof Point Findings
- FinTech – Use of digital technologies and innovation to support, enable or provide alternatives to traditional banking and financial services, such as mobile wallet, contactless NFC technology, and cryptocurrency
- Looking for Convenience – Convenience, easier to use, and faster service top reasons for preferring fintech services
- Better Apps – Respondents also mentioned more advanced platform another factor in making them switch, including better mobile app, better interface and similarity with other apps used
- Key Growth Drivers – Include proliferation of fintech services, growing adoption of digital banking technologies, and rising consumer preference for faster, easier, and more convenient digital transactions
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Accelerator |
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Market Disruption |
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Sector |
Financial Services
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Source |
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Date Last Updated |
August 6, 2017
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