Proof Point


Adobe estimated that one in five watches sold online in U.S. in 2018 Q1 was smartwatch, more than double from just 9% in 2014

Share of Smartwatches Sold Online in U.S.
2014 – 2018 Q1 (percentage)

Proof Point Findings:
  • Smartwatch – Mobile device with touchscreen display typically worn on wrist
  • Growing Share – Smartwatches made up one in five (22%) of watches sold online in U.S. in 2018 Q1, more than double share from 9% in 2014
  • Key Growth Drivers – Include increasing smartwatch functionality, improving network connectivity, decreasing cost, and rapid advancements in processor miniaturization and sensor technology
Sector: Consumer Durables

Date Last Updated: August 23, 2018

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