Share of Smartwatches Sold Online in U.S.

Share of Smartwatches Sold Online in U.S.
Share of Smartwatches Sold Online in U.S.

Proof Point

Adobe estimated that one in five watches sold online in U.S. in 2018 Q1 was smartwatch, more than double from just 9% in 2014

Share of Smartwatches Sold Online in U.S.

2014 – 2018 Q1 (percentage)

Proof Point Findings

  • Smartwatch – Mobile device with touchscreen display typically worn on wrist
  • Growing Share – Smartwatches made up one in five (22%) of watches sold online in U.S. in 2018 Q1, more than double share from 9% in 2014
  • Key Growth Drivers – Include increasing smartwatch functionality, improving network connectivity, decreasing cost, and rapid advancements in processor miniaturization and sensor technology

Accelerator

Sector

Consumer Durables

Source

Date Last Updated

August 23, 2018

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