Proof Point
Adobe estimated that one in five watches sold online in U.S. in 2018 Q1 was smartwatch, more than double from just 9% in 2014
Share of Smartwatches Sold Online in U.S.
2014 – 2018 Q1 (percentage)
Proof Point Findings
- Smartwatch – Mobile device with touchscreen display typically worn on wrist
- Growing Share – Smartwatches made up one in five (22%) of watches sold online in U.S. in 2018 Q1, more than double share from 9% in 2014
- Key Growth Drivers – Include increasing smartwatch functionality, improving network connectivity, decreasing cost, and rapid advancements in processor miniaturization and sensor technology
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Accelerator |
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Sector |
Consumer Durables
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Source |
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Date Last Updated |
August 23, 2018
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