Proof Point
Smart refrigerators made up just 11% of refrigerators sold online in U.S. in 2018 Q1, with growth stagnant since 2016, according to Adobe
Share of Smart Refrigerators Sold Online in U.S.
2014 – 2018 Q1 (percentage)
Proof Point Findings
- Smart Refrigerator – Internet-connected refrigerator with internal camera and additional features, such as setting grocery lists, notifying when food is expired, connecting to smartphone or tablet, and more
- Minimal Share – Just 11% of refrigerators sold online in U.S. in 2018 Q1 were smart refrigerators, with growth having stagnated from 2016 at 11% and 2017 at 12%
- Key Growth Drivers – Include increasing functionality, rapid advancements in processor miniaturization, improving network connectivity, more customer personalization or customization, boosts in energy efficiency, and increasing purchasing power of consumers
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Accelerator |
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Sector |
Consumer Durables
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Source |
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Date Last Updated |
August 13, 2018
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