Share of Active Mobile Devices by Size

Proof Point

Data from app analytics company Flurry show phablets' share of active mobile devices rose from 41% in 2016 to 55% in 2017, while standard phones and tablets declined

Share of Active Mobile Devices by Size

2016 – 2017 (percentage)

Note: Data taken from mobile app analytics company Flurry which tracks more than one million applications, across 2.6 billion devices globally

Proof Point Findings

  • Mobile Devices – Share of active mobile devices by form factor as monitored by Flurry based on app data it collects
  • Phablets Rise – App analytics firm Flurry finds share of phablets, smartphones with screen sizes between phone and tablet, have risen from 41% in 2016 to 55% in 2017
  • Standard Phones Decline – Small and medium phones declined in share from 45% in 2016 to 35% in 2017
  • Tablets Dipped – Tablets, both full-size and small, decreased from 14% in 2016 to 10% in 2017
  • Key Growth Drivers – Include increasing smartphone performance, innovation in mobile functionality and features, and lowering cost of devices



Consumer Non-Durables, Information Technology


Date Last Updated

September 5, 2018

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