Proof Point
Smart watches considered most desired wearable device by U.S. adults in 2017, overtaking fitness bands, according to Deloitte's survey of mobile consumers
Desired Wearables of U.S. Adults
2015 – 2017 (percentage of respondents)
| Note: | Data from U.S. Edition of Deloitte’s Global Mobile Consumer Survey of 2,000 adults |
Proof Point Findings
- Smart Watch Interest – Smart watches (32%) surpassed fitness bands (30%) in 2017 to become most desired wearable device by U.S. adults, according to Deloitte study
- Rising Interest – Respondents who have no interest in wearable tech decreased by 10% between 2015 and 2017, from 41% to 31%
- Key Growth Drivers – Include increasing functionality (e.g. augmented reality, location-based services, and health and fitness applications), rapid advancements in processor miniaturization, technology innovation in sensors, decreasing cost, and improving network connectivity
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Sector |
Cross-sector
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Date Last Updated |
May 18, 2018
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