Desired Wearables of U.S. Adults

Proof Point

Smart watches considered most desired wearable device by U.S. adults in 2017, overtaking fitness bands, according to Deloitte's survey of mobile consumers

Desired Wearables of U.S. Adults

2015 – 2017 (percentage of respondents)

Note: Data from U.S. Edition of Deloitte’s Global Mobile Consumer Survey of 2,000 adults

Proof Point Findings

  • Smart Watch Interest – Smart watches (32%) surpassed fitness bands (30%) in 2017 to become most desired wearable device by U.S. adults, according to Deloitte study
  • Rising Interest – Respondents who have no interest in wearable tech decreased by 10% between 2015 and 2017, from 41% to 31%
  • Key Growth Drivers – Include increasing functionality (e.g. augmented reality, location-based services, and health and fitness applications), rapid advancements in processor miniaturization, technology innovation in sensors, decreasing cost, and improving network connectivity





Date Last Updated

May 18, 2018

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