Proof Point
According to Deloitte survey, U.S. adults' interest in connected car features increased from 2015 to 2017, with route navigation as most desired application
Desired Connected Car Features of U.S. Adults
2015 – 2017 (percentage)
| Note: | Data from U.S. Edition of Deloitte’s Global Mobile Consumer Survey of 2000 adults |
Proof Point Findings
- Features with Highest Interest – Route tracking or navigation (44%) identified in 2017 Deloitte survey as connected car feature with highest interest among U.S. adults, followed by maintenance (41%) and traffic or weather updates (40%)
- Rising Value – Not finding any value for connected car features significantly decreased to 14% in 2017, from 32% in 2015
- Key Growth Drivers – Include accelerating computing power, proliferation of low-cost sensors and peripheral devices, intensifying competition in transportation and mobility market, and rapidly improving vehicle technologies
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Accelerator |
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Sector |
Transportation and Logistics
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Source |
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Date Last Updated |
May 28, 2018
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