Search giant Google working with educational media company National Geographic to construct 4D map of Earth highlighting areas that need protection from climate change

Briefing

Search giant Google working with educational media company National Geographic to construct 4D map of Earth highlighting areas that need protection from climate change

November 22, 2018

Briefing

  • Climate Change Map – Search giant Google teaming up with educational TV network National Geographic to build 4D map of world that showcases areas that need protection from climate change
  • Part of Overall Campaign – Aims to convince individuals and government leaders to support campaign headed by National Geographic's chief scientist, Jonathan Baillie, which had set goal to preserve 30% of Earth’s land and oceans by 2030
  • Existing Projects – Include Human Impact Map which shows parts of Earth least impacted by human activity and documentary "Protecting the Okavango River Basin," both available on Google Earth and conducted in collaboration with National Geographic

Accelerator

Market Disruption

Business Model and Practices

Business Model
and Practices

Sector

Information Technology, Media and Entertainment

Organization

Google Inc., National Geographic

Source

Original Publication Date

November 2, 2018

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