Proof Point

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Household cleaning and personal care products identified in GlobalWebIndex study as most researched categories by eco-conscious U.K. and U.S. consumers in 2018

Most Researched Categories by Eco-Conscious Consumers in U.K. and U.S.
2018 (percentage)

Note: Data from GlobalWebIndex Consumers Going Green survey of 1,305 (U.K) and 1,329 (U.S.) Internet Users Aged 16-64 on September 2018
Proof Point Findings:
  • Eco-Conscious Consumers – Individuals with concern for environment that affects their day-to-day purchase behavior
  • Most Researched Products – Almost three in four respondents of GlobalWebIndex survey researched both household cleaning products and personal care products for chemicals that can be harmful to self and environment in 2018, followed by food (61%)
  • Mechanical Devices – Other mechanical products such as electronic devices (49%) and cars (48%) and drinks (46%) were also investigated for sustainability by almost half of respondents
  • Key Growth Drivers – Include rising consumer concern for climate change and global warming, growing external pressure for companies to reduce environmental impact of business processes, and heightening government focus on slowing pace of climate change
Sectors: Consumer Durables, Consumer Non-Durables
Source: 

Date Last Updated: November 14, 2018

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