Pebble acquired by Fitbit for less than $40 million, to stop production of all devices

Briefing

Pebble acquired by Fitbit for less than $40 million, to stop production of all devices

December 15, 2016

Briefing

  • Pebble acquisition – Fitbit reportedly acquires Pebble for $34-40 million, less than what company was worth few years ago, due to drop in sales as smartwatch industry struggles and Android Wear and Apple Watch enters market
  • Halt in production – Stopping production of all Pebble devices, including new Pebble 2, Pebble Time 2, and Pebble Core smartwatches from recent Kickstarter campaign, with Pebble to give full refund to backers
  • Affected services – Fitbit will maintain basic developer features such as Pebble SDK, CloudPebble, mobile apps, developer portal, app store, timeline API, dictation service, and messaging service but features may be reduced in near future

Accelerator

Sector

Healthcare/Health Sciences, Information Technology

Organization

Fitbit Inc., Pebble

Source

Original Publication Date

December 7, 2016

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