Majority of Internet traffic is non-human, generated by bots, with most bot traffic coming from bad rather than good bots

Briefing

Majority of Internet traffic is non-human, generated by bots, with most bot traffic coming from bad rather than good bots

February 24, 2017

Briefing

  • Bot Traffic Dominates – Fifth annual Imperva Incapsula Bot Traffic Report found 51.8% of Internet traffic come from bots
  • Significant Bad Bot Traffic – Nearly 30% of Internet traffic generated by bad bots, while 23% percent come from good ones
  • Imitating Bad Bots – Most (24.3%) bad bot traffic come from impersonator bots, which pretend to be legitimate visitors of website to bypass security solutions, while scrapers (1.7%), spammers (0.3%) and hacker tools (2.6%) also identified
  • Useful Good Bots – Feed fetchers, which Facebook uses to carry website content to its news feed, are most common good bots, making up 12.2% of bot traffic, followed by search engine bots (6.6%), commercial crawlers (2.9%), and monitoring bots (1.2%)
  • Proliferating Attacks – 94% percent of domains surveyed experienced at least one bot attack between August 9, 2016 to November 6, 2016

Accelerator

Sector

Information Technology

Organization

Association of National Advertisers (ANA), Imperva Incapsula, White Ops

Source

Original Publication Date

January 24, 2017

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