Google expands add-ons to Gmail which lets developers integrate third party apps for managing workflows within platform

Briefing

October 31, 2017

Briefing	Gmail App Integration – Gmail opens platform for all developers to create third-party apps, such as one for integrating workflows within Gmail without leaving platform Initial Developers Preview – Preview of add-ons featured to initial developers in March 2017 Existing Add-Ons – Include DialPad, DocuSign, Hire, Intuit QuickBooks Invoicing, ProsperWorks, RingCentral, Streak, and Wrike Sample Applications – Let users create, send and track invoices, sign documents, save contacts to CRM system, and manage job applications within Gmail
Accelerator	Cloud-Based Services
Business Model and Practices Business Model and Practices	Collaboration Platforms, Innovative Partnerships
Sector	Information Technology
Organization	Google Inc.
Source	Chun, W., "Gmail add-ons framework now available to all developers", Google, https://www.google.com/; Van As, T., "Bring the power of your apps into Gmail with Add-ons", Google, https://www.google.com/; Forrest, C., "Gmail add-ons boost productivity with third-party app integration", TechRepublic, http://www.techrepublic.com/; Scrivens, S., "G Suite launches Gmail Add-ons for integrating popular third-party apps", Android Police, http://www.androidpolice.com/; AcceleratingBiz analysis
Original Publication Date	October 25, 2017

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