Proof Point
30% of young adults aged 18-34 projected to be wearables users in 2017, higher than 17.6% for overall population
U.S. Wearables Penetration Rate by Age
2017 (percentage)
Proof Point Findings
- Wearable Device Users – Individuals who wear devices that connect to networks through embedded cellular connectivity, WiFi or Bluetooth at least once per month
- Overall Penetration – 17.6% of U.S. population projected to use wearables at least once per month in 2017, according to eMarketer
- Younger Generations vs. Older Cohorts – Adoption rate tends to decrease as population gets older, with young adults, aged 18-34, expected use at 30%, significantly higher than older generations
- Key Drivers – Include increasing functionality (e.g. augmented reality, location-based services, and health and fitness applications), rapid advancements in processor miniaturization, technology innovation in sensors, decreasing cost, and improving network connectivity
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Accelerator |
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Sector |
Consumer Durables, Information Technology
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Source |
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Date Last Updated |
August 14, 2017
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