Proof Point
BlackRock survey found majority of investors globally willing to invest through online platform, particularly when in combination with trusted brand or advisor
Global Investor Willingness To Buy Investment Through Online Platform
2017 (percentage)
| Note: | Data based on TNS research for BlackRock’s Global Investor Pulse Survey of 28,000 respondents, aged 25 to 74, who are primary or shared decision maker for household savings and investments from 18 countries (U.S., Canada, France, Germany, Italy, the Netherlands, Spain, Sweden, U.K., Brazil, Chile, Colombia, Mexico, China, Hong Kong, Japan, Singapore and Taiwan), with 1.55 margin of error |
Proof Point Findings
- Online Investment Platform – Allows individual investors to buy and sell shares, trusts and funds digitally with or without a brokerage firm
- Full Willingness – One out of ten investors have already used or readily willing to invest through online platforms
- Investing Decision Conditions – 26% of respondents will consider online investment if offered support by financial advisor remotely or non-remotely, and another 19% would if service comes from trusted brand
- Key Growth Drivers – Include proliferation of digital investment platforms, increasing accessibility of cloud-based services, and growing consumer preference to conduct transactions using self-service, on-demand options
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Accelerator |
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Market Disruption |
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Sector |
Financial Services
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Source |
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Date Last Updated |
July 7, 2017
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