Proof Point
BlackRock survey of global investors found insufficient information and data security top barriers in using digital advisors in 2017
Top Barriers in Using Digital Advisors According to Global Investors
2017 (percentage)
| Note: | Data based on TNS research for BlackRock’s Global Investor Pulse Survey of 28,000 respondents, aged 25 to 74, who are primary or shared decision maker for household savings and investments from 18 countries (U.S., Canada, France, Germany, Italy, the Netherlands, Spain, Sweden, U.K., Brazil, Chile, Colombia, Mexico, China, Hong Kong, Japan, Singapore and Taiwan), with 1.55 margin of error |
Proof Point Findings
- Digital Advisor – Robo-advisor and traditional financial hybrid advisor providing financial advice using algorithms, with human element through chat or phone
- Top Adoption Barriers – Respondents mentioned needing more information (28%) and data security (28%) as top reasons hindering use of digital advisors, followed by absence of trusted brand (23%)
- Unnecessary Service – One in five respondents considered digital advisory unneeded in daily activities
- Key Drivers – Include proliferation of digital advisors in financial sector, increasing digitization of transactions, growing market reputation of digital financial advisors, heightening focus on cybersecurity threats, and rapidly advancing artificial intelligence technologies
|
Accelerator |
|
|
Market Disruption |
|
|
Sector |
Financial Services
|
|
Source |
|
|
Date Last Updated |
July 7, 2017
|
