Proof Point
Data privacy and security top must-have feature for both automotive executives and consumers as cybersecurity data leaks proliferate in other sectors
Top Vehicle Purchasing Criteria According to Automotive Executives and Consumers
2016 (percent of respondents)
| Note: | Data based on KPMG’s survey of almost 1,000 executives from automotive upstream and downstream industry segments in 42 countries and more than 2,400 consumers around world |
Proof Point Findings
- Executives Perspective – Data privacy and security (52%), self-driving cars (45%), and electric mobility (44%) identified by automotive executives as top criteria that consumers will consider in buying new vehicles
- Consumer Criteria – Aligned with executives in terms of data privacy and security (48%), but emphasized total cost of ownership transparency (45%) and driving pleasure and speed (42%) as other key considerations
- Key Drivers – Include increasing cybersecurity threats, growing fear of potential data misuse, and technology advancements enabling innovation in production of next-generation vehicles (e.g. sensors, Internet-of-Things, automation, and artificial intelligence)
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Market Disruption |
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Sector |
Information Technology, Transportation and Logistics
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Source |
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Date Last Updated |
May 30, 2017
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