Proof Point
Nielsen study found consumers in emerging markets more willing to participate in sharing communities than those in more developed countries
Willingness to Participate in Sharing Communities
2014 (percentage)
| Note: | Data based on Nielsen's Global Survey of Share Communities, an online survey of 30,000 consumers in 60 countries |
Proof Point Findings
- Sharing Economy – Economic and social activities involving sharing of underutilized assets (e.g. cars, houses, heavy equipment), mostly through online platforms
- Willingness to Participate in Sharing Economy – Propensity to participate higher in Asia Pacific (78%), Latin America (70%), and Middle East and Africa (68%), than more developed regions in 2014
- Socioeconomic Implications – More than one million jobs created in 2016, expecting to generate market revenue of $33 billion and grow 25% to 30% annually
- Growth Drivers – Include increasing accessibility of products and services, creation of new jobs, more efficient use of underutilized assets, less expensive cost of accessing than ownership, and additional income source potential
|
Accelerator |
|
|
Market Disruption |
|
|
Sector |
Cross-sector
|
|
Source |
|
|
Date Last Updated |
May 27, 2017
|
