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Briefing
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- China Rebrand – Rebranded in China as Aibiying, which means “welcome each other with love," to increase brand reputation and better identify with Chinese market
- Trips Service Launch – Launched Trips in Shanghai, which provides unique travel experiences offered by locals, such as learning about dough figurines (Miansu), Chinese folk art, and traditional Kun Opera
- Workforce and Investment Boost – Committed to more than triple workforce and double investment in China by 2017
- Popular Chinese Apps Integration – Adopted local payment platform Alipay, integrated with WeChat, and introduced 24/7 customer support in Mandarin to cater to local market
- Home Sharing Competition – Has 80,000 listings in China, compared to local home sharing site Tujia, which has more than 400,000 listings
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