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Briefing
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- IKEA Home Smart – IKEA announced on August 16, 2019 that it will turn Home Smart project focused on connected appliances and Internet-of-Things (IoT) solutions for home into separate business unit under IKEA Sweden
- Increased Investment – Plans to invest more heavily and scale up innovation in smart home technologies by digitizing existing products or developing new ones
- Significant Business – Home Smart is IKEA's biggest new business unit since Children’s IKEA launched in 1997
- Project Background – Home Smart started in 2012 with IKEA incorporating digital technologies into products and solutions, some through partnerships with other companies
- Home Smart Products – Include wireless charging tables and lamps; smart lighting, smart plug and smart blinds that connect with Google Assistant, Apple HomeKit, and Amazon Alexa; smart speaker in collaboration with SONOS; plus app called IKEA Home Smart to control devices
- Advantages – Make connected home products more affordable and easy to install, with wide brick-and-mortar presence potentially raising consumer awareness for smart home solutions
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Accelerator
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Business Model and Practices
Business Model
and Practices
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Sector
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Consumer Durables
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Function
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Marketing and Business Development, Research and Development
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Organization
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Ikea AB, Sonos
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Source
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"IKEA invests heavily in the smart home going forward,"
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Chandler, S., "IKEA smart home investment could be boost the Internet of Things needs",
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Gilliland, N., "Could Ikea dominate the smart home market?",
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O'Boyle, B., "Ikea to invest further in smart devices bringing smart home to the masses",
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AcceleratingBiz analysis
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Original Publication Date
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August 16, 2019
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